Do you already know the history of Pollo Campero? Last April, Pollo Campero celebrated 18 years of operating in the United States. This anniversary came with an ambitious growth plan for the next five years.
Pollo Campero in addition to being a successful and influential company in Central America, has operations in California, Washington D.C., Texas, Florida, Minnesota, Oklahoma and New, says entrepreneur Felipe Antonio Bosch Gutiérrez.
The accumulated investment of Corporación Multi Inversiones in the United States is US$100 million with 80 restaurants, 60 of their own and 20 that they granted under the franchise model.
The majority of Pollo Campero’s restaurants are located in the Southern and Eastern United States in California, Washington D.C., Texas, Florida, Minnesota, Oklahoma and New York.
What is the formula for success overseas?
The road has been tough, with economic crises and now the challenge of covid-19 in the market, but Luis Javier Rodas, general manager of Pollo Campero in the United States, is optimistic about the future and offers the following advice to those who want to replicate a successful formula like Pollo Campero’s overseas:
You have to be prepared because the environment is not the same, in all countries there are different factors in many different ways, such as: commercial, legal, financial, human resources, etc.
So you have to understand the macroeconomic environment, the industry, the competition and the consumer itself, understanding these factors, it is very likely that you will succeed in what you propose
It is not about making a copy of your proposal in another country, you need tropicalization to be relevant in the local market and have the expected success
Be clear about your essence, and that of your business, tropicalization is not a complete reinvention that results in a proposal detached from your essence
To be accompanied by local talent, for this it is necessary to count on market experts. In fact, in the U.S. approximately two thousand jobs are generated among the 80 restaurants, in most of them the collaborators are Guatemalan, Salvadoran and from other Latin American countries.
Change in business management, since it is not “business as usual”, agility and prioritization are key with a relevant degree of flexibility.
New ways of operating with new protocols to protect the wellbeing of our employees and customers including physical distancing in restaurants.
Strengthening of platforms, outdoor promotion, leveraged by digital platforms.
How to stay competitive, during the COVID-19 pandemic?
Pollo Campero is a brand born in Guatemala, belonging to leading entrepreneurs, which managed to export its model to other markets such as Central America and the United States, and has had to be very faithful to its essential recipe, but also very flexible to understand other consumers.