Internationally, LGBTIQA+ tourism represents a potential market of 180 million people and an annual expenditure in the tourism sector of 200 billion dollars. In addition, it represents 9% of international travelers Unlike conventional tourism which grows at a rate of 4.7% each year, LGBT tourism grows at 10.4%, that is, more than double. Reasons to believe that you should bet more on this segment in order to develop the tourism industry, there are many and increasingly forceful.
Actions in Mexico
In Mexico, some actions are already being taken to take advantage of the opportunities it represents in order to diversify the offer and attract new markets. An example of these is what was announced by the Ministry of Tourism, who recognized that work will be done to strengthen the country’s tourism offer for the LGBT sector, through familiarization trips; promotion, dissemination and marketing aimed at this community in key international destinations; in addition, training and awareness in coordination with the National Council to Prevent Discrimination (Conapred), to tourism service providers. Next, we give you 10 conclusive facts so that you know the importance of LGBTIQA+ tourism and decide to travel to Mexico on your next vacation:
1. According to the Chamber of Commerce and Tourism for Lesbian, Gay, Bisexual and Transgender people, Mexico is a country where an estimated population of 8.5 million inhabitants of the LGBT community.
2. The motivations of this segment to travel are oriented to luxury tourism: including, culture, shopping and consumption in high-end restaurants and boutique hotels.
3. The economic spillover left by LGBT tourism represents 15 percent of the total tourism industry. Mexico receives about 2.9 million tourists from this segment, who have an average stay of four nights in low seasons.
4. The preferred destinations for this segment and that are also Gay friendly, are: Cancun, Mexico City, Puerto Vallarta, Guadalajara, Cuernavaca, Oaxaca and Veracruz.
5. Represented in 2015, more than four million international visitors, who spent per trip, on average 1,550 dollars; exceeding the 780 dollars of the traditional visitor.
6. There are 140 certified businesses for this segment. In Jalisco there are 38, Oaxaca has 35, Guerrero 30, Morelos 26, Veracruz 13, and Mexico City, 7 gay-friendly establishments.
7. Each year, up to 7,800 million dollars could be generated in the sale of consumer goods or services for this type of market.
8. 37% of LGBT travelers are purchasing decision makers, plus they spend more money than other travelers on the destination’s attractions.
9. Of LGBT travelers, only 3% of men and 13% of women have children, while 14% of men and 24% of women are married by law. Remember that by not having children the frequency of trips and spending in the destination increases.
10. Short trips, weekend or business, are twice as frequent in the LGBT segment as in conventional tourism. So let’s travel to Mexico!
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